Registration for Marketing 2
in the winter semester 2025/26
The Marketing 2 course, which is a WPF course for the BA in Industrial Engineering (Wirtschaftsingenieurwesen) and the BA in Business Informatics (Wirtschaftsinformatik), will be held in English this winter semester and is limited to 20 participants due to its seminar nature.
In addition to active participation in the theory inputs/lectures,
• a detailed company case study is to be prepared as group work throughout the semester (60% of the grade, presentation and report) and
• current marketing topics are to be independently researched and presented (40% of the grade).
The topics will be presented and assigned in the first class. Regular attendance at the in-person classes is required.
Registration is done by joining the course on ILU
All further information is in the attached document.
August 2025