Beeinflusst das physische Umfeld von Dienstleistern die Verbundenheit zu Orten?
Gastvortrag, 19. Juni 2018
Prof. Dr. Jörg Finsterwalder Associate Professor of Marketing, University of Canterbury, New Zealand
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Beeinflusst das physische Umfeld von Dienstleistern die Verbundenheit zu Orten im Anschluss an Naturkatastrophen? Eine vorläufige Analyse.Gastvortrag
- 19. Juni 2018
- 15.15 Uhr bis 16.30 Uhr
Dr. Jörg Finsterwalder ist Associate Professor of Marketing an der UC Business School der University of Canterbury in Christchurch, Neuseeland. Sein Forschungsfeld ist das Dienstleistungsmarketing und –management.
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Der Vortrag wird in deutscher Sprache gehalten. Professor Finsterwalder hat uns freundlicherweise einen Abstract des Vortrags in englischer Sprache zur Verfügung gestellt. Diesen finden Sie weiter unten.
Previous research has extended scholars’ focus on place attachment (for example, Chen et al., 2014; Prayag and Ryan, 2012) and the servicescape as the physical and social service setting (Tombs and McColl-Kennedy, 2003; 2010). Place attachment is defined as “a positive connection or bond between a person and a particular place” (Williams and Vaske, 2003, p. 831). Introduced by Booms and Bitner (1981, p. 38; cf. Hall, 2008), servicescape has been conceptualised as “the environment in which the service is assembled and in which the seller and customer interact”. Servicescapes influence cognitive, emotional, and physiological responses in both customers and employees and their desire to approach or to avoid a particular service setting.
However, very little attention has been paid to exploring the temporal dimension in connection with servicescapes (see Finsterwalder and Hall, 2016; Finsterwalder et al., 2015) and attachment (see Tombs et al., 2017). In particular, how place attachment is maintained during the transition phase between the removal of, or disruption to, one permanent servicescape and the reestablishment of its replacement. The city of Christchurch, New Zealand suffered two major earthquakes in September 2010 and February 2011 causing significant damage to and the subsequent removal of large parts of the city’s retail, commercial and residential precincts. Now seven years on Christchurch is still undergoing an extensive rebuilding process. Because of the magnitude of destruction, especially in the CBD, and the logistics of clearing damaged buildings, designing, planning and funding new works have meant that only now a new permanent city is emerging. Besides surviving structures, this rebuilding process also created numerous blocks of vacant land on which entrepreneurs set up businesses either as individual temporary servicescapes or part of larger precinct based transitional servicescapes that contained a collection of individual businesses, events and/or installations (Finsterwalder and Hall, 2016). This post-earthquake scenario provides a suitable study environment in regard to the time perspective of servicescapes and how residents maintain, build or rebuild their attachment to place during this temporary or transitional period.