B2 English for your Career: Pitching Ideas with Impact (Mi, 16.00-19.15 Uhr), Campus Deutz und ILU

Content

In this course we will consider the success factors of a pitch and you will pitch your own idea of a product or service individually or in groups. During the course you will:

• become (more) familiar with market analysis models, theories of persuasion and story-telling to sell an idea,
• learn what (not) to include in a pitch deck,
• discuss the importance of non-verbal communication and dealing with questions,
• consider ethical and sustainability considerations,
• develop your entrepreneurial mindset using Lego® Serious Play®.

If you don’t have a ready-made idea for a product or service, don’t worry – ideas will be generated in the course.

Intended Learning Outcomes

Upon successful completion of this course students will be able to:

• effectively and confidently pitch an idea or a product to a company or an investor, using appropriate rhetorical techniques and drawing on knowledge of expectations and needs,
• give clear, systematically developed descriptions and presentations, making complicated issues and ideas easier to understand by presenting the components of the argument separately, highlighting significant points, and providing relevant supporting detail,
• depart spontaneously from a prepared text and follow up on interesting points and questions raised by listeners with fluency and ease of expression,
• contribute to collaborative decision making and problem solving in a group by reporting what others have said, summarising, elaborating and weighing up different points of view, expressing and co-developing ideas, explaining details and making suggestions for future action,
• produce reflective writing and recommendations which clearly present personal perspectives or evaluate different ideas or solutions, with appropriate highlighting of significant points and relevant supporting detail.