Prof. Dr. Linn Viktoria Zaglauer

Faculty of Business, Economics and Law

Schmalenbach School of Business and Economics

Campus Südstadt
Claudiusstraße 1
50678 Köln
Room E3.208 Mailing address

Positions

Professor of Marketing
Ad-hoc Reviewer for the "European Journal of Marketing" and other journals
Supervision of Bachelor and Master Theses: In order to be able to check whether your thesis can be supervised by me, please prepare an exposé (please contact me via e-mail to receive the expose template) on a topic of your choice in the field of marketing. I supervise topics in the area of my teaching and research interests (see below).

erscheinen unter Zaglauer und unter Rampl (Mädchenname)
Publisher: [appear under Zaglauer and Rampl (maiden name)]

Flörke, A. & ZAGLAUER, L. V. (2023). Corporate Influencer: Von Mitarbeitenden zu Markenbotschaftern
Markenartikel Magazin, Nr. 11, S. 60-63

Link
Winkeler, P. & ZAGLAUER, L. V. (2022). Erfolgreiches Social Media Marketing - Welche Bildinhalte und Veröffentlichungszeiten erhöhen die "Likes" von Beiträgen auf Instagram?
transfer - Zeitschrift für Kommunikation und Markenmanagement, Nr. 4, S. 68-73

Link
RAMPL, L.V., Wobker, I. K., & Kenning, P. (2012). Das Marketingverständnis von Museen: Eine Randnotiz.
Marke41, Das Marketing Journal, Nr. 4, S. 48-51.

Link
RAMPL, L. V., Plassmann, H., & Kenning, P. (2011). Consumer Neuroscience - Worauf Praktiker achten sollten.
Absatzwirtschaft, 5(2011), 32-35.

Link
Wobker, I. K., RAMPL, L. V., & Kenning, P. (2011). Kundenneid: Wenn aus Differenzierung Diskriminierung wird.
Marke41, Das Marketing Journal, Nr. 5, S. 52-56.

Link

RAMPL, L. V., Opitz, C., Welpe, I. M., & Kenning, P. (2016). The role of emotions in decision-making on employer brands: insights from functional magnetic resonance imaging (fMRI).
Marketing Letters, 27(2), 361-374.

Link
RAMPL, L. V. (2014). How to become an employer of choice: transforming employer brand associations into employer first-choice brands.
Journal of Marketing Management, 30(13-14), 1486-1504.

Link
RAMPL, L. V., & Kenning, P. (2014). Employer brand trust and affect: linking brand personality to employer brand attractiveness.
European Journal of Markekting, 48(1/2), 218-236.

Link
RAMPL, L.V., Eberhardt, T., Schütte, R., & Kenning, P. (2012). Consumer trust in food retailers: conceptual framework and empirical evidence.
International Journal of Retail & Distribution Management (IJRDM), 40(4), S. 254-272.

Link

Maia Bairrada, C., Fontes da Costa, J., ZAGLAUER, L., Garrido, J., & Alves, N. (2020). Antecedents and Consequences of Employer Brand Attractiveness.
In: Pereira da Silva, P., Jorge, S., & Moura E Sa, P., Emerging Topics in Management Studies, S. 281-304.

Link

RAMPL, L. V., Hilgenstock, R., Opitz, C., Welpe, I., Bechara, A., & Kenning, P. (2011). Testing the Somatic Marker Hypothesis for employer brands: a theoretically guided fMRI study.
Society for Neuroeconomics Annual Conference, Evanston (Illinois), US.
RAMPL, L. V., Opitz, C., Welpe, I., & Kenning, P. (2011). Neural correlates of employer brand preferences: similarities and differences to consumer brands.
European Marketing Academy Annual Conference (EMAC), Ljubljana, Slovenia.
RAMPL, L. V., Opitz, C., Welpe, I., & Kenning, P. (2011). Neurale Korrelate attraktiver Arbeitgebermarken und Organisationen - eine fMRI-Studie am Beispiel von Strategieberatungsunternehmen.
Pfingsttagung des Verbandes deutscher Hochschullehrer für Betriebswirtschaft (VHB). Kaiserslautern.

Highly Commended Paper Award des EMERALD Literati Networks
for the paper: Rampl, L.V., Eberhardt, T., Schütte, R., & Kenning, P. (2012): Consumer trust in food retailers: conceptual framework and empirical evidence. International Journal of Retail & Distribution Management (IJRDM), Nr. 40(4), S. 254-272.