Prof. Dr. Dominik Orbach
Dr. rer. pol., CEMS Master
Campus Südstadt
Claudiusstraße 1
50678 Köln
Mailing address
+49 221-8275-5827
dominik.orbach@th-koeln.de
Teaching disciplines
- Insurance Business Administration Summer Term 2026
Research fields
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Customer Experience and Data-Driven Marketing: Analysis and design of customer centric incsurance processes using CRM systems, marketing data, and analytical methods.
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AI and digital Transformation in Insurance: Examination of the impact of digital technologies and artificial intelligence on business models, processes, and value creation in insurance companies.
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Cyber Risk and Cyber Insurance
Other information
Topics for Bachelor or Master Thesis:
Artificial Intelligence
- Artificial Intelligence in Insurers' Marketing
- AI and Job Cuts: What Does the Scientific Evidence Say?
Customer Experience & Customer Interface
- Customer Experience in the Age of AI
- Personal AI Assistants for Insurance Customers
Sales & Distribution
- Hybrid Distribution Models: How German Insurers Orchestrate Traditional and Digital Channels
- The Impact of the Decline in Sales Staff in the Insurance Industry
Leadership, HR & Working World
- The New Role of Leaders in a Digital Working World
Products & Markets (Life, Motor)
- Altersvorsorgedepot and Frühstartrente 2027: Offerings, Market Players, and Implications for Life Insurance
- Autonomous Vehicles and E-Mobility: How Will Motor Insurance in Germany Develop by 2035?
- Service Robots: The Start of a New Market?