Market and Media Research (Master’s program)
This Master degree programme is designed to produce generalists for market and media research in terms of both methodology and content. The programme is research-oriented, combines the expertise of both disciplines and familiarises students with the latest scientific research results and methods.
Throughout the program’s four semesters, graduates will have acquired the skills to independently carry out research activities in a professional context.
At a Glance
|Program||Market and Media Research|
|Degree||Master of Science (M.Sc.)|
|Type of program||Full-time program|
|Beginning of program||Winter semester|
|Program duration||4 semesters|
|Credits||120 ECTS credits|
|Language of instruction||German|
|Accreditation||Internal accreditation based on institutional accreditation standards, until Sep 30, 2026|