Market and Media Research (Master’s program)

Drei Studenten diskutieren etwas am Bildschirm (Image: Thilo Schmülgen / FH Köln)

This Master degree programme is designed to produce generalists for market and media research in terms of both methodology and content. The programme is research-oriented, combines the expertise of both disciplines and familiarises students with the latest scientific research results and methods.

Throughout the program’s four semesters, graduates will have acquired the skills to independently carry out research activities in a professional context.

At a Glance

Category Description
Program Market and Media Research 
Degree Master of Science (M.Sc.) 
Type of program Full-time program 
Beginning of program Winter semester 
Program duration 4 semesters 
Credits 120 ECTS credits 
Language of instruction German 
Campus Südstadt Campus 
Restricted admission Yes 
Accreditation Internal accreditation based on institutional accreditation standards, until Sep 30, 2026