Kontakt & Service

Unique selling point

• a well-expected lecturer from New Zealand
• Development of strategies in the public sector and service companies

Coordination und Information

Ilona Matheis

Ilona Matheis

  • Telefon+49 221-8275-5143


Nicole Lieberandt

  • Telefon+49 221-8275-5121

Creating and validating effective strategies

Arrows on an orange background which indicate a direction (Bild: Fachhochschule Köln - ZaQwW)

All organisations need strategies. Unfortunately 80-90% of strategies, including many small and medium business strategies, fail to have the desired impact.

Why is this?

A key reason is that most strategies are written using such poor 'strategy language' that most stakeholders cannot understand them. Therefore strategy failures are frequently a result of the poor development and presentation of strategic information rather than because the strategic ideas are wrong.

Auf einen Blick

Kategorie Beschreibung
Weiterbildung Creating and validating effective strategies 
Termin More to come soon! 
Dauer 2 days 
Arbeitsaufwand 19 teaching units 
Zielgruppe Individuals involved in general planning, implementation and monitoring of strategies 
Zugangsvoraussetzung B2-Level, professional experience 
Abschluss Qualified Certificate 
Ort Campus Südstadt 
Teilnehmerzahl max. 20 
Wissenschaftliche Leitung Prof. Dr. Simone Fühles-Ubach  Contact
DozentIn Dr. Phil Driver 
Kosten Fee per person: 586 Euro 

So how can strategic information be managed better?

Effective strategies precisely define strategic information in terms of a logical 'strategy grammar' which defines exactly what a company needs to do to be successful. This is captured in the following simple yet powerful strategy-logic:

  • Organisations run projects which produce results which customers use to create benefits.
  • This strategy logic is known as 'PRUB' and it clarifies that companies must do more than just create products and services - they must also empower customers to use these products and services because it is only these uses which create benefits - which in turn will motivate customers to keep buying the products and services.

This workshop will describe to delegates why and how so many strategies fail due to their poor strategy grammar. The facilitators will then introduce the succinct PRUB - based OpenStrategies´process for developing and validating strategies. Delegates will then use the OpenStrategies´process to create and validate simple and meaningful strategies which can be implemented.


This two-day workshop will take the form of seminars (e.g. keynotes, reflection, group work). It will treat current, hands-on issues and includes previous knowledge, experiences as well as problems of its participants.