KISDtalk: "Airline Branding – a Personal Story"

KISDtalks: Theories and Practice of Design , 19. Juni 2018

Flug  (Bild: Dennerlein )

Just recently, Germany's flag carrier Lufthansa announced to rebrand its logo into a "modern" white-blue visual image instead of keeping its traditional yellow-blue one – a highly disputed decision and causing much debate not only among designers, but also among marketers and customers. In this public talk, Thomas Dennerlein will elaborate on the branding of the (inter-)national airline business.

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KISDtalk: "Airline Branding – a Personal Story"

KISDtalks: Theories and Practice of Design


  • 19. Juni 2018
  • 17.30 Uhr bis 19.00 Uhr


KISD – Köln International School of Design, Ubierring 40, 50678 Cologne


free of charge


KISDtalks: Theories and Practice of Design


Dipl. Des. Thomas Dennerlein

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KISD will have the pleasure to welcome Dipl. Des. Thomas Dennerlein for the upcoming KISDtalk "Airline Branding – a Personal Story". That's what he says about his talk:
"The airline industry is incredibly dynamic, yet also the stuff of romance. Having worked for over 12 years with Lufthansa Group and its subsidiaries on several rebranding processes and brand strategy projects, I am now able to connect the dots. I want to share with you some of my insights into modern brand management, the importance of internal processes for a corporation of 120,000 people and what we as an company have learned by competing with bigger agencies and working with a major brand. On the fly, we could discuss Arabic letters and names, how a touristic airline changed its business model and which animals – other than cranes – show up in airline branding."

Thomas Dennerlein, born in Berlin in 1975, studied at KISD from 2001 until 2006, graduating with a degree in design. Before that, he worked at an internet agency and completed a typesetting apprenticeship at a Frankfurt-based publishing company. While studying very much, he published the design magazine Roger and began working for his own clients.
After stops in two agencies, one of them the acclaimed Peter Schmidt Group, he founded his own agency DennerleinBrands in Frankfurt in 2010. It is now the home base for a team of 26 employees. Thomas lives near Frankfurt with his family, likes to drive cheap cars fast and expensive bikes slow and is still working on the design for his house.
The talk will be held in English language.

The KISDtalks are a public lecture series on relevant perspectives of design. They give space for an open-minded and profound analysis and reflexion of the manifold issues of design, culture, society, technology, and different scientific disciplines. Topics are interdisciplinary, integrative, and provide internationality by domestic and international speakers.
The talks take place on specified dates on a Tuesday at 5:30 pm in the conference room 11 at KISD. The 60-90 minutes-long presentations with “Q&A“ are a public event and free of charge.

Copyright Picture: Dennerlein